“When Apple’s CEO, Tim Cook, announced the Apple Watch in September 2014, the Swiss watch industry shuddered,” writes the New York Times in an article surveying the past, present, and future impact of the Apple Watch.
It’s already the self-proclaimed "#1 watch in the world." That's how Tim Cook opened the Apple Watch portion of the September 2018 Apple Keynote, just four years after the Watch’s arrival. A year earlier, Cook explicitly mentioned that Apple was actually the largest watch brand in terms of revenue – not just units sold – surely sending chills down the spines of Rolex and other Swiss watch execs in the old boys club.
But if Apple really is the number one watch manufacturer in the world, it may not feel like it.Read More