Swiss Court Sides with Swatch Over 'Tick Different' Watch (Imagine That)

Business News

In a decision in Swiss court that can’t be surprising, Swatch prevailed over Apple in a long-running dispute over Swatch’s “Tick Different” watches. The watches are no doubt a direct reference to Apple’s Think Different ad campaigns from the 1990s and 2000s. The Swiss Federal Administrative Court said Apple’s slogan was not well enough known in Switzerland to warrant protection.

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