Switzerland’s little known, second-oldest watch brand and its fascinating history that intersects with Bovet, Jaeger-LeCoultre, and others.
The history of the watch industry is littered with defunct brands, many of which met their demise during the quartz crisis of the 1970s. Others were gobbled up by large conglomerates during this time. And finally, some companies transformed into just a skeleton of the fine watch manufacturers they had been for years, sometimes centuries prior. That’s what has happened to Favre-Leuba. It’s a Swiss watch manufacturer still in existence to this day, headquartered in Zug, Swizterland (separately referred to as the “Crypto Valley” by some Ethereum nerds, more on that in a minute).
Favre-Leuba traces its roots back to 1737, making it the second-oldest watch brand in Switzerland, after Blancpain (1735). It was founded by Abraham Favre in Le Locle, Switzerland, who was eventually appointed the “master watchmaker” of Le Locle, a position that every city should have.Read More