Tom Ford Releases Its First Automatic Watch


As I covered just last week, Tom Ford has some rules for wearing watches in 2019. We knew from his recent runway show and release that his eponymous brand was gearing up to release its second wristwatch, this time a round model. It comes just a year after releasing the Tank style, quartz powered Tom Ford 001 collection (covered in-depth in the previous link).

Well, the Tom Ford 002 collection has been officially released, and it’s about what we expected. There’s some stuff to like and a lot not to like, so let’s dig in real quick. As promised, the 002 collection has a circular case, measuring 40mm in diameter. This seems a bit big for a bezel-less dress watch, but whatever. I also haven’t seen any thickness measurements yet, but I doubt it sits thin: the straps do this weird nato-like thing where they loop through the lugs. This is surely because Tom Ford is intent on selling you multiple straps, and making straps easy to change like this will encourage such additional purchases.

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