Why Do I Want this French Field Watch So Bad?

I first came across Merci Instruments through an Instagram post by @mrgrandseiko. He was showing off this trio of beautifully simple field watches that I’d never seen before. Sure, they looked a little like the Timexes or Hamiltons I so often see, but there was something about these that made me stop scrolling for just a second (no small feat). The guy behind this account is always taking great photos, but even this one caught my eye. Turns out the group of watches I was looking at is made by a 10-year old French brand named Merci. It’s a retailer with one shop in the Marais neighborhood of Paris.

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