On the Dash on the New TAG Heuer Carrera By Fragment Design

Fujiwara Carrera Heuer Fragment Design

Here at RESCAPEMENT, we try to focus on the intersection of watches, culture, and celebrity. So we were naturally ecstatic when Hiroshi Fujiwara, the godfather of streetwear, decided to collaborate with Tag Heuer to launch the TAG Heuer Carrera by Fragment Design (Fujiwara’s design firm). Fujiwara and Fragment Design have been behind some of the most successful fashion and streetwear collaborations of the past generation, and the new collaboration with TAG Heuer is equally exciting.

Heuer Hiroshi Furijawa Carrera

Fujiwara is known for his minimalist design aesthetic, and the Carrera by Fragment Design is no different. He chose Heuer’s classic tri-compax 2447 NT as his inspiration, tinkering with it slightly to accentuate its best qualities. The model is 39mm in diameter and 14.5mm thick, slightly smaller than the 2017 Autavia release that also featured the Heuer 02 movement. The stick hour markersof the 2447 NT markers are gone, replaced with small, dotted lume. The sub-registers are larger, giving them an even greater presence on the dial. All this makes the all-black dial pop even more. Add to that Fragment Design’s two lightning bolts nestled atop the classic Heuer shield and we’ve got ourselves a bona fide hit.

You can read more about the watch on TAG Heuer’s website. The drop was limited to 500 pieces, priced at $8,100, and sold out quickly around the world.

Not having seen the watch in person, I really can’t do it justice (but still, it looks like a banger even on my computer screen). For that, we leave it to Heuer expert Jeff Stein from On the Dash, who has done an excellent write up of the new Fragment Design Carrera, as well as its inspiration, the original 2447 NT. Read his in-depth review here.

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