Swiss watch exports totaled 1.8 billion Swiss francs (CHF) in September 2019, a 10.8 percent increase over the year prior. through three quarters of 2019. the value of exports totals CHF 15.9 billion, an increase of 2.8% compared with last year.
As has been the case, precious metal and gold-steel bimetal watches continued to drive much of the growth. Meanwhile, the volume of steel watches exported was down, though slightly less so than in recent months. So, even with all the hype surrounding certain stainless steel models and another brand introducing its own stainless steel offering seemingly every week, these watches are not primary drivers of the industry as a whole. While it might be wise from a strategic point of view to have a stainless steel sports watch in your lineup, these aren’t the big ticket items driving exports as a whole. Read More
Luxury online consigner The RealReal (TRR) has gone public on the Nasdaq, raising $300 million in an initial public offering, valuing the company at $1.6 billion. The IPO comes just days after sneaker marketplace StockX raised a new round of funding at a $1 billion valuation. and brought in a grown up to be the new CEO (sorry, backwards hat guy). The pre-owned, used, retail, whatever you want to call it space is heating up, and investors have been taking notice.
The RealReal, along with Poshmark and Thred Up, are the leading players in the resale sector. TRR offers a diverse selection of luxury items, including clothing, jewelry, art, home goods, and yes, watches. The company, founded in 2011, seeks to separate itself by authenticating every item that it consigns on its site. To consign goods on the site, you schedule an appointment with one of their authenticators, who checks out your goods and makes sure they’re legit. Read More
At Swatch’s annual general meeting a couple weeks back, Swatch Group CEO Nick Hayek teased that the company would be opening a drive-through store for its namesake Swatch products in the next few weeks. The shop will be located next to the company’s headquarters in Biel, Switzerland, a town of about 55,000. It’ll be just across the street from the Omega Museum and nearby Omega boutique, surely serving mainly as a tourist attraction.
This little drive through experiment seems to indicate that Swatch still sees brick-and-mortar shops as a key part of its future, an assessment I agree with. In fact, Richemont reported in its earnings that it saw solid bricks-and-mortar retail growth, with a net positive number of stores opening. Interestingly, Richemont seemed to emphasize the growth of its directly-owned stores (as opposed to franchise stores). I’d bet Swatch’s strategy is similar. No matter if it’s selling online or in bricks-and-mortar shops, cutting out the middleman is the name of the game today. Read More
I’ve been heavy on the “Made in America” beat lately, talking about some of the best American watches, covering Timex’s new American Documents collection, and asking presidential candidate Pete Buttigieg why he wears a Skagen.
But I wanted to take a step back and ask what it means to be “Made in the USA,” at least according to the U.S government, or more appropriately, the Federal Trade Commission (FTC), the agency tasked with promoting consumer protection. Thanks to Shinola, we have a pretty clear idea of the threshold a watch must cross for a company to be able to label it “Made in the USA” or something similar. Read More
As I’ve detailed before in Brands, Marketplaces, and the Battle to win the Consumer, the value chain for any industry — including the watch industry — is divided into three components: suppliers, distributors, and consumers. The best way to make out-sized profits in a consumer market is to either gain a horizontal monopoly in one of these three parts or to integrate two of the parts such that you have a competitive advantage in delivering a vertical solution. In the pre-internet era the latter strategy depended on controlling distribution. For example, in the watch industry, a company or brand would focus on manufacturing (i.e. supplying) watches and then build out an exclusive network of distribution, namely by signing on authorized dealers to sell the company’s watches on the ground. Read More
It might be easier than you think to get burned when buying watches online. Read More
Smart watch sales continue to grow, plus how many Apple Watches is Apple actually selling? Read More
Swiss watch exports were up in December, but there are signs of stagnation. Read More
The internet is allowing companies to connect with consumers in new ways; who’s taking advantage? Read More
In search of the best everyday watch for my one-watch collection. Read More
Year in Review
It’s been a busy launch year for RESCAPEMENT. Here our some of your favorite — and our favorite — articles of the year. Read More
Swiss watches report continued export growth. How long will it last? Read More
“Affordable luxury” is the defining trend of fashion today. But does it exist in the watch industry? Read More
The Amazon Wall Clock is a new type of smart device. And it might just be one of the best ones yet. Read More
Health is a status symbol, and the Apple Watch lets us communicate ours to the world Read More
Just for Fun
I wrote this op-ed in 2013 for my school newspaper. It won some award, so I’m posting it here for posterity.
You don’t care about Lance Armstrong. You didn’t care that he won seven Tour de France titles, raised millions of dollars for cancer, or that he divorced Sheryl Crow. And now, you definitely don’t care that he cheated his way to the top.
This past school year, a widespread cheating racket at highly selective Stuyevant High School in New York was exposed. Students confessed to texting during tests, taking photos of exams and using elaborate tapping systems to communicate answers across the room. Similar to Armstrong’s situation, success here was a numbers game. The minuscule difference between a 94 and a 95 grade point average might mean the difference going to Harvard and a state university. Read More